background
Passionate about visual design and growing brands
I’m a visual designer based in The Netherlands, currently working at a creative agency helping brands reach their goals through visual design. I've had the privilege of working with a range of businesses and renowned A-brands commonly seen in the retail sector. My work has spanned a wide range of projects from concept visualisation, instore activations, brand design, packaging, magazines and more.
Recently, I've been drawn to the digital design field and have developed a love for Figma, keen interest in UI design and design systems. I am excited to use my eye for aesthetics and knack for problem-solving to create engaging user interfaces that enhance the user experience and helps build brands.
my approach
I believe the best designs not only look great, but are also functional and effective
My design approach combines creativity with functionality, ensuring that every design serves a purpose and creates a meaningful experience.
In a nutshell it revolves around thorough understanding of the end goal by empathizing with the target audience, understanding of the business objectives and collaborating to achieve a shared vision and efficient workflow towards the end goal.
With this approach, I aim to create awesome designs that captivate users and drive meaningful results for businesses.
experience
My design journey
design
Inspiration and influences
Book
Laying the Foundations
Book
Atomic Design
Podcast
Design Life
UI Design
Jordan Hughes
Design
Stripe
Visual Design
Fons Mans
