Passionate about visual design and growing brands
I’m a visual designer based in The Netherlands, currently working at a creative agency helping brands reach their goals through visual design. I've had the privilege of working with a range of businesses and renowned A-brands commonly seen in the retail sector. My work has spanned a wide range of projects from concept visualisation, instore activations, brand design, packaging, magazines and more.
Recently, I've been drawn to the digital design field and have developed a love for Figma, keen interest in UI design and design systems. I am excited to use my eye for aesthetics and knack for problem-solving to create engaging user interfaces that enhance the user experience and helps build brands.
I believe the best designs not only look great, but are also functional and effective
My design approach combines creativity with functionality, ensuring that every design serves a purpose and creates a meaningful experience.
In a nutshell it revolves around thorough understanding of the end goal by empathizing with the target audience, understanding of the business objectives and collaborating to achieve a shared vision and efficient workflow towards the end goal.
With this approach, I aim to create awesome designs that captivate users and drive meaningful results for businesses.
My design journey
Inspiration and influences
Laying the Foundations