Visual Design
Upfield boardgame
Spread the goodness. The road to a sustainable future
One of the perks of working at a creative agency is you sometimes have these fun little projects. We created this tailormade game for Upfield, helping them to connect with their customers in a creative way during times of social distancing due to Covid.
My role
Visual design, execution
Time
2020
Client
Upfield
My role
Visual design, execution
Time
2020
Client
Upfield
Overview
Upfield is the #1 producer of plant-based spreads globally, with iconic brands like Flora, Blue Band, ProActiv and Becel. With a purpose to make people healthier and happier with great tasting, Upfield produces all-natural plant-based nutrition products, that are better for you and for the planet.
Upfield brands
Concept
Due to Covid-19 it was unlikely for Upfield to meet retailers face-to-face for trade presentations. They wanted to approach the trade presentations in a fun and creative way. This tailor-made board games was send to all teams, providing a fun activity to enjoy at home during quarantine with their loved ones, while also keeping the brand proposition of the various Upfield brands top of mind.
Keyvisual
Gameboard
Gameboard
Game manual
Overview
Upfield is the #1 producer of plant-based spreads globally, with iconic brands like Flora, Blue Band, ProActiv and Becel. With a purpose to make people healthier and happier with great tasting, Upfield produces all-natural plant-based nutrition products, that are better for you and for the planet.
Upfield brands
Concept
Due to Covid-19 it was unlikely for Upfield to meet retailers face-to-face for trade presentations. They wanted to approach the trade presentations in a fun and creative way. This tailor-made board games was send to all teams, providing a fun activity to enjoy at home during quarantine with their loved ones, while also keeping the brand proposition of the various Upfield brands top of mind.
Keyvisual
Gameboard
Gameboard
Game manual
